How much does professional video production cost for a business?

Professional video production for a business typically costs between €900 and €23,000+, depending on the type of video, production complexity, crew size, and usage rights. Simple testimonial or social videos sit at the lower end, while brand films, commercials, and multi-day shoots cost more due to planning, equipment, and post-production.


Why business video production costs vary

Professional video production pricing varies because each project involves different levels of planning, resources, and execution. Two videos with the same runtime can cost very differently depending on what’s required behind the scenes.

Key factors that affect cost include:

  • Project scope — A single interview shoot costs less than a multi-location brand film.

  • Pre-production planning — Concept development, scripting, shot lists, and scheduling add value but also time.

  • Crew size — Solo operators are cheaper than full crews with a director, cinematographer, and audio support.

  • Equipment — Lighting, audio, cinema cameras, drones, and specialty gear increase production quality and cost.

  • Post-production — Editing, color grading, sound design, motion graphics, and revisions all factor in.

  • Usage and licensing — Videos used for paid ads or broad commercial distribution often require extended usage rights.

Because these variables change from project to project, professional video production is priced based on requirements and outcomes, not just minutes of finished footage.


Typical video production cost ranges by type

Below are common price ranges for professional business video production in euros. These are general estimates and can vary based on complexity, location, and usage.

  • Testimonial videos — €800–€5,500
    Simple interview-based videos focused on credibility and social proof.

  • Corporate videos — €1,500–€9,200
    Company overview or internal communication videos.

  • Promotional videos — €1,800–€14,000
    Marketing videos designed to promote a product, service, or campaign.

  • Brand films — €3,500–€23,000+
    High-production storytelling that defines brand identity.

  • Social media video packages — €800–€7,200
    Short-form videos for ongoing social content.

These ranges reflect professional production standards and include planning, filming, and post-production — not just final runtime.


What’s included in professional video production pricing

Professional video production pricing typically covers the full process required to plan, create, and deliver a finished video that meets business goals.

Most projects include:

  • Pre-production — Strategy, concept development, scripting, shot lists, scheduling, and logistics.

  • Production — Filming on location, crew, lighting, audio, cameras, and any specialty equipment.

  • Post-production — Video editing, color grading, sound mixing, basic graphics, and formatting for delivery.

  • Revisions — A defined number of review rounds to refine the final cut.

  • Delivery — Final files prepared for web, social media, or internal use.

Clear production scopes outline what’s included upfront so businesses understand exactly what they’re paying for and how the video will be used.


How to budget for business video production

Budgeting for video production starts with aligning the video’s purpose to a clear business goal. Different objectives require different levels of production investment.

To budget effectively:

  • Define the goal first — Brand awareness, lead generation, training, or internal communication all require different approaches.

  • Choose the right video type — Not every project needs a high-end brand film; testimonials or product demos often deliver strong ROI at lower cost.

  • Plan for reuse — One well-produced video can be repurposed across websites, social media, presentations, and ads.

  • Prioritize quality over quantity — Fewer strong videos typically outperform a larger volume of low-quality content.

  • Allow for flexibility — Building a small buffer helps accommodate revisions or additional deliverables.

A realistic budget focuses on long-term value rather than minimizing initial spend.


Frequently asked questions

Is professional video production worth the investment?
For most businesses, professionally produced video increases credibility, engagement, and message clarity, making it a valuable long-term asset.

How long does a business video project usually take?
Most projects take between two and six weeks, depending on planning, filming schedules, and post-production requirements.

Can one video be used across multiple platforms?
Yes. Videos are often edited into multiple formats for websites, social media, presentations, and advertising.

How many revisions are typically included?
Most professional projects include one to three revision rounds, defined clearly in the production scope.

Do I need to provide a script or concept?
Not necessarily. Many production companies handle concept development and scripting as part of pre-production.