How much does professional video production cost for a business?
Professional video production for a business typically costs between $3000 and $25,000+, depending on the type of video, production complexity, crew size, and usage rights. Simple testimonial or social videos sit at the lower end, while brand films, commercials, and multi-day shoots cost more due to planning, equipment, and post-production.
Why business video production costs vary
Professional video production pricing varies because each project involves different levels of planning, resources, and execution. Two videos with the same runtime can cost very differently depending on what’s required behind the scenes.
Key factors that affect cost include:
Project scope — A single interview shoot costs less than a multi-location brand film.
Pre-production planning — Concept development, scripting, shot lists, and scheduling add value but also time.
Crew size — Solo operators are cheaper than full crews with a director, cinematographer, and audio support.
Equipment — Lighting, audio, cinema cameras, drones, and specialty gear increase production quality and cost.
Post-production — Editing, color grading, sound design, motion graphics, and revisions all factor in.
Usage and licensing — Videos used for paid ads or broad commercial distribution often require extended usage rights.
Because these variables change from project to project, professional video production is priced based on requirements and outcomes, not just minutes of finished footage.
Typical video production cost ranges by type
Below are common price ranges for professional business video production. These are general estimates and can vary based on complexity, location, and usage.
Testimonial videos — $3,000–$6,000
Simple interview-based videos focused on credibility and social proof.Corporate videos — $4,000–$10,000
Company overview, internal communications, or training-focused videos.Promotional videos — $5,000–$15,000
Marketing-driven videos designed to promote a product, service, or campaign.Brand films — $10,000–$25,000+
High-production storytelling videos that define brand identity and positioning.Social media video packages — $3,000–$8,000
Short-form video sets created for ongoing content across social platforms.
These ranges reflect professional production standards and include planning, filming, and post-production—not just the final runtime.